They say in style “to each his own.” On the other hand, years of informal experimentation usually end up producing the best garment for the job. In the case of golf, a sport usually played during hot (sometimes blazing!) summer months, the best garment is a loose fitting short sleeve shirt, with a collar and 3 buttons.
It is not, a dress shirt.
Yet here’s Phil Mickelson, pushing ahead with a shirt sponsorship that is 100% dead-on-arrival. Even if you believe that “any publicity is good publicity” I have a hard time seeing anybody getting what they want out of this marketing agreement.
The best I can see, is a regular foursome buying one of these shirts to make their weekly loser wear the following week on the course. A kind of “punishment” shirt to keep everybody grinding. Good luck Phil! Terrible idea! Looks great on you!